Nest Seekers Ad Campaign
We would have closed out 2011, but it’s too late for that, so to kick off 2012 here are a group of shots for a real estate broker outfit (Nest Seekers) ad campaign.
We weren’t quite sure what to expect when we were assigned to shoot model homes for a New York real estate outfit whose marketing exec had been featured on bravo television’s Real Housewives of New York and Million Dollar listing. Despite our overnight preparations and stressing about everything, we managed to forget part of our gear and only realized that at the shoot location in New York’s Financial District.
Nest Seekers had chosen 3 different model apartments, which provided the perfect opportunity for some great shots. The model apartments were fully furnished and we had two models for added effect and selling value. Maria Ortega, the make up artist, was the perfect choice for this project and she did a great job with the varied looks for the duration of the shoot.
The dog was a great added bonus, but it simply refused to sit still or listen to it’s owner.
A lens with a wider angle would have been more effective, but the 50mm Canon lens was decent enough. All shots were taken on the 5D MK11, which is full frame, with a 50mm 1.8 lens and 2 Impact flashes.
The yoga shots are our absolute favorite, and we chose to do those on the roof top deck with both the Brooklyn and Manhattan bridge as the backdrop. The sun was still harsh at this point and we used one light to create the effect you see in the photographs.